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“For me, the word to be underscored is ‘independence.’ I’ve always believed in that word. That’s what led to me eventually wanting to create a category that supported independent artists who weren’t given a chance to be heard. The industry was pretty well controlled by the mainstream, but I saw other stories out there that weren’t having a chance to be told and I thought, ‘Well, maybe I can commit my energies to giving those people a chance.”

— Robert Redford

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